SMS Marketing is best than any other mode of marketing? This might seem like a scorching topic amongst marketers all around the world. Many of the marketing mediums have been available since decades, but the widespread of mobile gadgets has definitely modified the way each marketer treat these options within the marketing plans.
SMS Marketing is known to come as a reliable option to succeed in out to end users with precise and focused messages. Mentioned below is a complied data that compares SMS marketing with the opposite modes of marketing to provide you an overview of their current standing as an efficient marketing tool.
1) Open Rate
– Open Rate of SMS Marketing – ninety%
– Open Rate of other modes of marketing – 30 to 35%
These numbers don’t leave anything for us to debate on as your customer is certain to read your message despatched by way of SMS.
2) Quantity matters
– Number of text messages; the lesser, the higher
– Number of emails or ads, the more the better
We do not must think about this twice. Just think about how you deal with your messages and emails. In case you keep receiving an email from the same address, there’s a probability you may just open it once. With messages, nobody is tolerant towards unnecessary disturbance. The purpose of a textual content message is just to provide out the required information in a precise manner and that is what individuals count on from marketing messages.
3) Nature of Campaign/SMS
The nature of the message is very vital for text messages and any other mode of marketing. As an example, when you’ve got a proposal or discount to supply to your prospects, SMS Marketing is the perfect mode. No other medium of marketing will create an impact as textual content messages when discounts and gives are considered.
4) Click – Through – Rate
– The CTR of SMS Marketing – forty%
– The CTR of different modes of marketing – 7 to 10%
The reason why each marketer is taking SMS Marketing severely is because of the wide penetration of mobile phones in the market. Mobile phones are affordable and within everybody’s reach and so are the data packages.
And so, the possibility of the top-person opening the link sent through message, provided it is of their given interests, is far higher now than ever.
Regardless to say, an SMS will always find a way in your customer’s inbox. Finally, it is safe to say that SMS marketing is a more efficient software than any other. Have you ever tried it yet?
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